How do we make sure that it’s possible for this new idea to fail?

You want the idea to succeed, of course. But you have to make sure that you know what metrics on what criteria qualify as a failure. Eric Ries says it best:

“Unfortunately, if the plan is to see what happens, a team is guaranteed to succeed – at seeing what happens – but won’t necessarily gain validated learning. This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.”

Source: The Lean Startup by Eric Ries

Have you asked this question? How did it go? Do you have advice for how best to ask it? PLEASE RATE! AND WRITE A REVIEW (in the comment box below)!

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