Okay, if I’m being honest, the very last time that an advertisement really worked on me it was 9 days ago when the series of McDonald’s ads that played during NBC’s coverage of the Rio Olympics convinced me to eat some chicken nuggets. I loved nuggets as a kid and boy do I ever still love them now. Crispy fried golden perfection! The ads kept talking about how the new nugget formula (err I mean recipe) was better and more natural and free of artificial preservatives. And the ads hearkened back to childhood and made me remember family road trips and midnight snacks with my dad. I don’t delude myself into thinking that McDonald’s promotes healthy living or, as a company, is an ecological net-positive. But I acknowledge that a handful of my happy childhood memories involve the chain and I WANTED to feel good about eating the “new” nuggets. So I bought them for lunch on a Saturday and you know what? I enjoyed all 14. It’s important to recognize when advertising works on you. And it’s important to reflect on WHY it does when it does. You consume more deliberately this way.

Source: WBQ Original

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