In their phenomenal book, “Decisive: How To Make Better Choices In Life And Work,” Chip and Dan Heath argue that emotional attachments very often get in the way of making the right decisions. We’re too close to the issue at hand and too emotionally invested to counsel ourselves correctly. To artificially create some necessary distance, the leadership at Intel once asked themselves what a new CEO would do if he were brought on board. They asked this at a time when Intel’s legacy business (memory) was waning but still lucrative and its upstart business (in computer processors) was starting to boom. Intel leadership instantly recognized that a fresh CEO with no emotional attachments to Intel’s legacy market would see computer processors as the no-brainer new market to double down on. “What would my replacement CEO do?” is the business equivalent of “What would you tell a friend to do if he was in your situation?” It gifts us with the distance we need to see the best way forward.

Source: Decisive: How To Make Better Choices In Life And Work by Chip Heath and Dan Heath

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