You know those plugins for Facebook that will replace all the baby pictures in your newsfeed with pictures of cats? Or replace all the political posts in your feed with high-res images of bacon? I wonder what life would be like if that kind of universal “find-and-replace” were possible with the non-stop advertising we get bombarded with day in and day out. SO MUCH of the messaging we encounter in daily life is engineered to get us to take out our wallets and trade money for stuff. That is the ultimate and only goal. Everything is optimized around it. The intensity of it all is truly staggering.

What if all those messages were optimized for some other outcome? ANY other outcome. Can you even imagine it? What if it was all about, who knows, getting you to feel grateful and say thank you?

In line at the grocery store you’d see a magazine with the cover story, “30 Things You Probably Don’t Appreciate Enough.” You’d turn on the radio hoping for music but it would be thank you letters. Again. None of the stations can seem to go more than four songs before playing several minutes of people reading heartfelt thank you letters… Before your Youtube video plays, you’d have to sit through a totally unrelated 15-second clip about not taking people for granted. You’d drive past a billboard with a 2006 Honda Civic on it. The 15 foot tall words would say: “Your ’06 looks great! Happy 10th birthday to all of the 2006 Hondas out there! Thanks for buying a Honda.” You’d stop at a red light. The length of a passing bus would be covered with an ad of two young attractive models smiling above the words: “We swipe right for grateful types.”

After just 1 week of that kind of immersion, how would your mindset be different?

Source: WBQ Original

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