This “post-mortem” exercise is magic. When you and your team start explaining IN DETAIL how your company/product failed, it reveals the holes in your business model, your market, your funding strategy. The conversations cut right to the chase. Take up to 2 hours with this question. And then when you’re done, it’s still today, not 5 years from now. Plenty of time to get out in front of your known weaknesses.

Source: Points of Light Accelerator program. 2012.

Have you asked this question? How did it go? Do you have advice for how best to ask it? PLEASE RATE! AND WRITE A REVIEW (in the comment box below)!

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