What are the assumptions being made in the success case of our product?

If you’re AirBnB in the earliest days, you are assuming that people will be willing to allow strangers into their homes.  If you’re Uber you are assuming that ride-sharing will be legal in the future.

If you’re Way Better Questions, you’re assuming that people will care enough to rate and review questions the way they review products online.

Get at your core assumptions.  Once you uncover them you are half way to designing a lightweight way to TEST those assumptions.

Source: The Lean Startup by Eric Ries

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